She occupies the first desk as you enter the Chamber office. In fact, here is her photo!
You may wonder why we did the Chamber Two-Step in the office as we gazed at her. You see, we have been without one for the last several months, relying on the fax machine to double as our copier. We are overwhelmed at Watertown Savings Bank's generosity and plan to say a silent thank you to them every time we turn on C, though I am thinking of changing her name to Ditto.
Speaking of made-to-stick-iness
Actually, I wasn't , except the kind of superlative care that the bank has demonstrated once again reminded me of a terrific book that Jan Whitted of ARTBEAT recommended to me and which I bought (at The Book Rack: Made to Stick, of course!) by Chip Heath and Dan Heath.
The authors talk about why some ideas survive and others die, like why a company name can conjure up an idea or a feeling as soon as you say it. They cite Nordstrum’s in one example. Quick! What pops into your head when you hear the department store’s name?
Exemplary, stellar customer service pops into mind. "Nordies" - what the sales associates call themselves - go to unexpected lengths for a customer and the authors cite examples from warming up a car in the winter to wrapping gifts purchased somewhere else. It’s what makes Nordstrum’s so sticky and synonymous with customer service.
Right now, as I look at this generous unexpected donation, I think Watertown Savings Bank is giving Nordstrum’s a run for its money!
