And for the second time in my life I won something—a tee shirt! Every year at the ice cream festivities, Michael’s children choose the criteria for walking away with the prize. One year, it was the person who drove the furthest distance; another it was whoever had the most Z’s on their business card. This year, it was whoever had the most of a single letter in their name. This year there was a tie. When he called my name, I was sure it was my initials MMM. Nope. The E’s won me the T(ee); the D’s won it for someone else.
As I claimed my prize, I seized the chance to let everyone know how the eBUSINESS Symposium can transform a business with its emphasis on providing practical techniques for maximizing the latest ebusiness solutions to boost the bottom line. (Register now and take advantage of the early bird rate!) Since I was in a seizing mood, I was able to get some photos, too, for the newsletter, thanks to another party goer, Jessan Dunn Otis of JDO & Associates.
. . .and from the back
Later that day, I got to thinking about how celebrating milestones—birthdays, the Nth customer, the largest order, the first day of Summer—can be a fun and effective way to promote your business. Inviting people to help you celebrate gives you a chance to thank them for their business. It also presents an opportunity for you to do more business when you offer a special promotion or a discount or a party with a goodie to sample. Use an email campaign to send out evites to celebrate.
You can even make up a reason to celebrate. Have you ever heard of Chase’s Calendar of Events? It's full of every single declared holiday and event in the world. Pick a day, pick a month and chances are something is going on that day. If you take some time to browse through the index, you're sure to find something offbeat that you can celebrate to draw customers in or pique the curiosity of your clients.
Did you know that tomorrow is Race Your Mouse Around the Icons Day? Craig Rabe of The Computer Cafe could order cupcakes with mouse ears and licorice tails and evite customers to stop into the
September is Backpack Safety Month. Drs. Keith Puri and Robert Kum of ChiroCare Associates and Dr. Maureen Gormley of Gormley Chiropractic and Acupuncturists Patricia Burkhart of An Apple a Day Acupuncture, Suzanne DiMack and Ruth Knill of Arlington Acupuncture Wellness can send out an email with some tips on avoiding backpack ache or offer a promotion to remind their patients they are a phone call away if the backpack was too heavy and a problem ensues.
October is Go on a Field Day Month. Charlotte Pierce could whip out a press release or send an email to her mailing list, encouraging families to use their Day Tripper to plan an excursion. The Arlington Enrichment Collaborative, Lesley Ellis,
Did you know that November is Peanut Butter Lovers Month? Everyone out there who deals with food and peanut butter, like The Chilly Cow and bakeries like Bella Moto, Lakota, Quebrada and Sweet Sue’s could feature a peanut butter confection or concoction and offer a special promotion, letting their customers know on their websites and via an email campaign.
Don’t have Chase’s Calendar? That’s OK. Head on over to our very own Robbins Library where our ace reference librarians can help you find a funky, fun or fabulous celebration to make your own!
I wonder—is there is a holiday for the letter E?
