Yes, I’m calling myself the Chamber Chick: at least when it comes to the Internet. Chamber Chick is shorthand for “By-the-end-of-the-summer-this-50+-girl-will-have-come-
a-long-way-in-the-world-of-marketing-on-the-Internet.” The Internet, it turns out, is an informal place to be. There’s a touch of irreverence, a sense of humor and a big dollop of fun. So I am jumping right into the deep end. Don't worry, not only does this Chamber Chick mix metaphors, she knows how to swim. Oh, don’t let me forget to tell you about the Chamber’s second tipping point.
Even though the Chamber’s idea of a Summer Internet Bootcamp for Grownups has morphed and continues to to morph into this unbelievable one-day event, I have signed me up for my own private bootcamp. My laboratory?
eBusiness Symposium 2008
Yes, that’s right. The Chamber is going to use every single technology being featured that day from search engine optimization and social marketing to blogging and pay per click (Well, we may not do PPC). Let’s not forget e-mail campaigns. Think LinkedIn, Facebook. Think text links, hyperlinks and deep links. Think viral marketing. Yes, that’s what I’ll learn and what we will do.
I have signed on the dotted line.
LinkedIn? Check! Thanks to Dave Gowel of Clearly Creative, I now have a LinkedIn account. Barbara Clarke of The Children’s Room will say, “It’s about time!” She made that suggestion this past spring. Teri Pirozzi or Get Your Health Now waited three weeks for me to get with it. I have created an Arlington Chamber group for Chamber members only. Even though Dave showed me how to create a link to send all of you, I cannot remember it right now. Stay tuned.
I didn’t stop there.
Facebook? Check! While there are 32 Michelle Meaghers on Facebook there is onlyone Michele M. Meagher. Me. I must admit, it killed me to leave out the accent. I have set up an account on Facebook with an Arlington Chamber group.
You Tube? Check! For this I created an Arlington Chamber account. I want to clear one thing up. The Chamber is in its 90s. I’m the one who’s 56.
RSS feeds? Be patient. I haven’t done that part yet. Soon though, the Chamber’s blog will have one because I will be blogging more often than Tuesdays.
You’re all invited
To be a witness to the “inbound marketing” of this first of its kind event. The learning curve will be steep, no question. However this Chamber Chick is up to the challenge. And I invite you to be a part of it.
The latest update about eBusiness Symposium
As of yesterday, we signed up our first Session Leader. SEO expert Nick Stamoulis of Brick Marketing will kick off the sessions with one on search engine optimization. In fact, Nick will be working with us as we develop the event webpage.
The symposium committee officially meets for the first time later this week and then we’ll have even more good news to share with all of you.
That reminds me: tipping point #2
Earlier this year, my Leap Year topic Let's Tip It! was also the subject of an Advocate column.
I attended in June and told meet up members about the bootcamp idea. One thing led to another. Brian led me to Nick. I led Dave to the Meet up. Wait till you see the topic for the August meet up
I have set my intention.
Ideas are flying and critical mass is building. eBusiness Symposium is another tipping point waiting to happen, I can just feel it. On Friday morning, October 3, I will look out at 200 small business owners gathered in
